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About us
Hypoallergenic jewelry inspired by Cape Cod — made to be lived in.
Creativity By Lily Co was founded when Lily was just 13 during COVID, turning her lifelong dream of owning a business into something real.
Growing up with sensitive skin, she struggled to find jewelry she could wear comfortably, which inspired her to create pieces that are both hypoallergenic and made for everyday wear.
Deeply inspired by the beauty of the Cape, the ocean, the calm, and the effortless coastal lifestyle, each piece is designed to reflect that same feeling.
Timeless, water-resistant, and meant to be lived in.
What began as a small idea has grown into something so meaningful, and every order truly means the world.
Thank you for visiting and supporting her dream—it wouldn't be possible without you.
Lily Matthews - Founder and CEO